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i Love Pine


Press Release 7th February 2007

This Valentine’s Day, award-winning conservation charity Trees for Life is offering people the opportunity to buy a gift with a conscience. Its ‘I Love Pine’ Valentine’s appeal is giving people the chance to have a specially-dedicated Scots pine, or grove of pines, planted in Scotland’s beautiful Caledonian Forest on behalf of a loved one.

Trees for Life's Founder and Executive Director, Alan Watson Featherstone said: “Valentine’s Day sees a huge increase in the sale of flowers, many of which are air-freighted to the UK from overseas. Our appeal allows people to replace that negative carbon footprint with something truly positive – a tree or grove that will grow for decades to come as part of a renewed forest in the Highlands, and that will help to reduce the build-up of carbon dioxide in the atmosphere.

“Every tree bought will make a real difference to our work in restoring the Caledonian Forest, and to acknowledge each customer’s ‘love affair’ with pine, we’ll provide them with a free ‘I Love Pine’ Valentine’s Day sticker, as well as a personalised tree certificate to give to their loved one.“

The Caledonian Forest is a vital habitat that is Scotland’s equivalent of the rainforests, and is home to a unique range of wildlife, from red squirrels and pine martens to the capercaillie and wood ants. Many of these species are being promoted as part of this initiative.

Trees can be bought online at /ilovepine/. The website also features a daily competition with high-quality artistic forest-related prizes, as well as quotes from a host of well-known Scots who are backing the appeal.

Every tree purchased will boost Trees for Life’s 100,000 Trees Appeal – a bid to plant 100,000 trees during 2007, as part of the United Nations Environment Programme’s Billion Tree Campaign.

To join Trees for Life, to dedicate a tree or grove to a loved one, or to join a Conservation Holiday planting trees, visit /ilovepine or call 01309 691292.


Notes to editors

  1. Trees for Life is a pioneering charity in ecological restoration. It aims to restore the Caledonian Forest to an area of 1,500 square kilometres in the Highlands west of Inverness. Today only 1% of the original Caledonian Forest remains.
  2. Since planting its first trees in 1991 in Glen Affric, Trees for Life has planted over half a million trees. It has won several awards for its conservation work, including UK Conservation Project of the Year in 1991.
  3. The United Nations Environment Programme (UNEP) has launched the Billion Tree Campaign, to involve people and organisations around the world in planting a billion trees in 2007, to help address the issue of climate change. See:



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If you have found the information on this page and/or website useful please consider making a donation, for example to our current appeal and/or becoming a member of Trees for Life, to help us further our work of restoring the Caledonian Forest. You can join or make a donation on-line via our secure server if you like, or contact Trees for Life by post, phone or email at the address below.

Published: 7 February 2007
Last updated: 25 August 2010

Trees for Life is an award winning conservation charity working to restore the Caledonian Forest
and all its species to a large contiguous area in the Highlands of Scotland.

Trees for Life is a registered charity Scottish charity No. SC021303, and a company limited by guarantee No. 143304 with its registered offices at Forres, Scotland.
VAT reg. No. 605079649
Photos © Alan Watson (unless otherwise indicated) - Banner Credits - Illustrations © Caragh McAuley

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